The field of self-help fashion books is crowded. The first gurus on the scene were Trinny Woodall and Susanna Constantine, whose What Not To Wear book and television series in Great Britain came to the U.S. in the delightful form of the TLC series of the same name starring Stacy London and Clinton Kelly. There have been countless other books and shows along the way, some targeting how not to look old or how to shop your closet. If you take the no-nonsense, truly caring approach that the What Not To Wear teams have taken in helping the rest of us to get dressed, and add an internet shopping and blogging factor, you’ll arrive at this charmingly illustrated book.
Michelle Madhok and Eileen Conlan have earned their expertise through years of shopping (bricks and mortar and on-line) along with reporting on fashion. Respectively, they are the founder and senior editor of SHEFINDS MEDIA which encompasses several blogs. Michelle has appeared on numerous television shows and Eileen is widely published.
The audience for this book seems to be women between the ages of twenty-five and forty whose lives are busy, primarily at work and out with friends after work and on weekends. The first chapter was a bit more choppy and bouncy than this reviewer anticipated. Considering the age range for the targeted readers, it probably isn’t a deal breaker for these readers. Fortunately, I stuck with the read and was rewarded with very helpful and specific advice. From seasonal shopping lists and advice on how to score the best bargains, to several outfits for each event likely to be part of the reader’s life.
The beauty of this book is that it has a life beyond the initial read. A set of tabs or flags posted at the chapters would be a sure way to streamline its use throughout the year.
A review copy was provided by the publisher. Wear This Now was released on September 1, 2012.