Better Days

Haunted Empire (close up)

Haunted Empire: Apple After Steve Jobs by Yukari Iwatani Kane (Harper Business, $27.99, 371 pages)

“Tim Cook was a master of spreadsheets not innovation. Since Cook had taken charge, legions of young MBAs had been hired to help feed the new CEO’s love of data crunching… Managers like Cook tended to overly focus on profits, the one thing that (Steve) Jobs downplayed.”

Since the death of its iconic leader, Steve Jobs, Apple Computer has been floundering; suffering from a dearth of innovations and dogged by competition from Samsung. This is the premise behind Haunted Empire by Yukari Iwatani Kane, a former technology reporter for the Wall Street Journal. Kane, who lives in San Francisco, presents Jobs as a legendary visionary (“…brilliant and unforgettable”) and Apple’s current leader, Tim Cook, as a bland manager who specialized in inventory control.

Steve Jobs

It will be up to each reader to determine the accuracy of Kane’s story. I found it to be highly credible. Mr. Cook is well aware of the book and has angrily labeled it as “nonsense.” However, Jobs’ biographer Walter Isaacson raves that, “Kane brings us inside Apple at this critical moment with great insight and unparalleled reporting.”

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What Kane does extremely well is present a highly disturbing picture of the Asian workforce that builds Apple’s products. The young workers in China who assemble an average of 180,000 iPhones each day cannot buy them with the slave wages they earn. It’s tragic and the company’s insensitive practices may have unleashed a type of negative karma that has come home to roost.

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This is a fascinating, troubling account of an American business.

Highly recommended.

Joseph Arellano

A review copy was provided by the publisher.

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