Le Freak

Think Like a Freak (nook book)

Think Like a Freak: The Authors of Freakonomics Offer to Retrain Your Brain by Steven D. Levitt and Stephen J Dubner (William Morrow, $28.99, 268 pages)

The key to learning is feedback.

The two Freakonomics authors are at it again! Levitt and Dubner have synthesized their ability to think in unconventional ways into nine chapters of charming, breezy and sometimes fascinating tutorials. This book is extensively annotated which adds to its credibility.

After a quick primer on how a freak thinks – unconventionally, to say the least, Levitt and Dubner launch into the basics of problem solving using their techniques. Basically, it comes down to teaching folks how to fish rather than feeding them answers. Of course, the approach is based on data, and the authors are well qualified to present the material as Levitt is a professor of economics at the University of Chicago and Dubner is a journalist and media personality based in New York City.

Readers are provided with the basics of change through a look back in history to determine the root causes of present day conditions and beliefs. The text contains many witty accounts worded in a conversational tone. This reviewer likens Think Like a Freak to a survey book or a series of clever lectures along the lines of the highly entertaining PBS TV show, Connections with James Burke.

Some of the examples cited by Levitt and Dubner are widely known such as one about the awesome web purveyor of shoes and fashion, Zappos. Zappos is willing to pay employees to quit if they aren’t on board with the company’s mission of providing outstanding customer service. Although this practice has been referenced elsewhere, Levitt and Dubner give it their own spin.

The most surprising chapter is the last – The Upside of Quitting. It may be worth the price of the book. Readers will have to be the judge of that. No, you won’t find a spoiler here!

Well recommended.

Ruta Arellano

A review copy was provided by the publisher.

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