Thanks to Anna at Hachette Audio, we will be giving away three audio book copies of The Art of Choosing by Sheena Iyengar. This is an unabridged 9-CD set that has a value of $34.98. You can see a video trailer-preview for this book at the Twelve Books website (Google it). The following are some comments about this unique non-fiction book.
Sheena Iyengar’s work on choice and how our minds deal with it has been groundbreaking, repeatedly surprising, and enormously important. She is someone we need to listen to. Dr. Atul Gawande, author of Better and Complications
No one asks better questions, or comes up with more intriguing answers. Malcolm Gladwell, author of Outliers
As you take exciting steps into this wide-ranging exploration of the choices we make, you will traverse the worlds of psychology, biology, philosophy, economics, business, public policy and medicine. Malcolm Gladwell popularized some of Professor Iyengar’s research in Blink, but that is just a glimmer of what readers will discover in The Art of Choosing.
The author’s objective in these pages is a great one: to help us become better choosers, with greater self-awareness of our biases and values. She is tackling nothing less than the subtext of our lives – what we are thinking when we make choices; how our environment influences us; and how choice drives, frustrates, sustains and satisfies us.
You will learn why we need choice in our lives to feel control and contentment… (yet) we can sometimes be paralyzed by too many choices. Unquestionably, it is one of the best books I’ve had the privilege of publishing. Jonathan Karp, Publisher and Editor-in-Chief, TWELVE
It’s easy to enter this book giveaway. All you need to do is post a comment here or send an e-mail (using the subject line The Art of Choosing) to Josephsreviews@gmail.com . This will count as a first entry. For a second contest entry, tell us what the hardest choice was that you had to make in your life, and why it seemed so difficult at the time. That’s it.
This contest will run until Midnight PST on Friday, May 7, 2010. In order to enter, you must be a resident of the United States or Canada, with a residential address. Audio books cannot be mailed to P.O. boxes.
Good luck and good listening!