Tag Archives: ARCs

FTC Disclaimer

In December of 2009, the Federal Trade Commission (FTC) issued rules requiring that blogger product review sites disclose whether they receive products for free or receive monetary compensation for such reviews.   The books received by Joseph’s Reviews are generally Advance Review Copies (ARCs) sent to us by publishers – a common practice in the industry.   Payment is never accepted in exchange for a book review (favorable or otherwise), book preview or the mentioning of a book.

The receipt of ARCs, or finished books, in no way influences or has an impact on, the opinions expressed in the book reviews and other features posted on this site.   All of the reviews posted on Joseph’s Reviews reflect the honest, personal opinion of the individual reviewer.

Joseph Arellano

This disclaimer will be posted periodically.   Pictured: Have Mother, Will Travel: A Mother and Daughter Discover Themselves, Each Other and the World.   This memoir by Claire and Mia Fontaine, a follow-up to Come Back, will be released by William Morrow on July 17, 2012.

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Turn The Page

An occasional column about book reviewing.

I.  Against the Wind

“What to leave in, what to leave out…”   Bob Seger

One thing that all book reviewers have in common is that they do a lot of typing.   These days, this means that the prime tool of the trade is not a portable Smith-Corona typewriter or an IBM Selectric but instead a computer – generally a PC Windows-based laptop or an Apple MacBook Air or MacBook Pro.   In order to find the best of these writing tools, reviewers like me can spend many hours – sometimes an inordinate amount of time, reading laptop/notebook reviews.

Something that has been surprising to me is how much space in modern computer reviews is devoted to discussing what is largely irrelevant.   For example, we’re often told that a particular computer screen is fine for most purposes but that the images on it quickly fade when the screen is moved 45 or more degrees – as if one might close it while still typing.   Frankly, I never  move the screen while I’m using my machine – I sit straight in front of it and never move either the screen or my body.   Which brings us to the next so-called “issue” covered in the majority of these reviews – we’re told that the monitor images tend to detiorate if you’re sitting three or four feet to the left or right of the screen.   Really?   Who types while sitting a bench-length away from the screen?

Some of the reviewer’s comments are so silly that I wonder where on earth they’re going to end.   I fully suspect one day soon I’ll read that a particular computer monitor does not offer good images when the machine is turned off; or when one stands to the back of the screen.   Clearly, this is true of 100 percent of television screens but no one would be crazy enough to call it to our attention.

What relevance does this have to the book reviewer?   Well, it brought home to me that fact that it’s key to leave in what’s important, while leaving out facts that the average reader would find to be irrelevant.   Let’s say, for example, that I’m reading a book – a family novel – in which the female protagonist lives in Denver, Colorado.   It might be relevant if I note that the protagonist’s brother is unlikable as he’s a violent womanizer and a drug abuser.   It’s likely not so relevant if I write that I didn’t like his character because he’s portrayed as being a fan of the Denver Broncos…  Yes, all information is not equally valuable.

Something else about computer reviews is that the reviewer often hedges his or her bets with some cheap disclaimer.   Instead of recommending or not recommending a machine, their review might go like this:  “The Emerson 15.6″ AMD dual-core laptop comes with a horribly glossy display, has an awful keyboard, a terrible trackpad, a battery that dies within 90 minutes, and is cheaply built.   But, if you’re looking for the most economical thing on the market that you can use to surf the web and send e-mails, it may be just the thing for you!”   The manufacturer, of course, will quote the last 7 words of the review, hoping that the prospective buyer doesn’t look up the full review.

Again, I think there’s a lesson to be learned here for book reviewers, which is to be true throughout the review.   Don’t take a position and then run from it with a potentially face-saving “out”.   Provide an opinion and stick with it – do the prospective reader-purchaser a favor by sticking with an honest opinion.   Do not hide your recommendation in the weeds.

II.  A New Issue

One new issue that’s popped up for me is that I’ll receive a book – actually an Advance Reader’s Copy (ARC) – weeks or months before it’s released and begin to read it.   I’ll then communicate with the author’s or publisher’s publicist and ask if I may post a review when I finish reading it.   Often the response is that they want me to hold off on posting the review until the release date or very close to it.   So I’ll close the book and, unfortunately, often never get back to it.   It becomes a lost book, an absent review because I could not write about it when I was ready.

I would love for some of these publicists and/or publishers to consider changing their stances.   Whatever happened to the view that some publicity is better than none?   And, confusingly, some publishers take the opposite stance – that all of the “buzz” about a book should come prior to the release date:  “If a book is not being talked about before its release date, it will most likely be dead on arrival.”

It’s a confusing world out there, including for the lowly book reviewer.   LOL

Joseph Arellano

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My Book Review Rules

I first posted my Lucky 13 book review rules and policies on July 31, 2009.   I am now reposting them with a few revisions and applicable updates.

The Lucky 13 Rules

1.   I am interested in receiving review copies on most subjects but especially biographies and memoirs; music; poetry; sports; science fiction; business books; nonfiction survery books; inspirational books (but not directly tied to religion); popular fiction; crime dramas; mysteries and suspense thrillers; family novels; Young Adult (YA) novels; children’s books and stories involving animals.

2.   I am not interested in vampire or zombie books; conspiracy theory books; political tracts; books promoting racism or hatred; books laden with philosophy or religion (been there, done that); overly simplistic self-help books (of which there are many); or books in which the author says the same thing on every page!

3.   If the reference to popular fiction was too vague, let me be clear:  yes, I will and have read “chick lit” (distinct from bodice rippers or old-fashioned romance) books.

4.   Whenever possible, I like to receive early stage review copies – paper bound galleys or ARCs, even if they are subject to final review, editing and corrections.   No one wants to write the last review of a new book.

5.   Yes, I do want to review books that are being re-released in paperback – especially in trade paperback form.   In this economy, paperbacks are often the only books on the radar screen of economy-minded readers.

6.   I finish around 80 percent of the books I start, but if I can’t finish it – meaning that attempting to do so is  more painful than dental work, I’m not writing the review.

7.   I’m a speed reader but it nevertheless takes me forever to read pages that have not been editing by someone in the world!

8.   Send an e-mail to me at Josephsreviews@gmail.com if you want to know if I’d like a copy of your book.   My receipt of your book does not equate with an automatic positive review (I simply try to be honest) nor a guarantee that I can or will finish it.   Again, I cannot guarantee that I will post a review of your book because you have sent it to me.   Also, please do not send me follow-up e-mails asking when I will be reading/reviewing your book.

9.   Some authors want me to not only review their book but to include a link to their website, or their Twitter account or other online address.   Sorry, I don’t do that.   Readers who have seen my review(s) and are interested in more information on an author can do a Google search.

10.  I do not read/review digital or e-books or pdf files.   (I have nothing against technology, it’s simply a matter of eye strain.)

11.  I love audiobooks on CDs, so if your book is available in this format and you or your publisher can supply me with an audiobook copy, it’s a big plus.

12.  Publishers, if you send me a book, please do include a P. R. sheet with some background information on the book and the contact information for the assigned in-house publicist or contact P. R. staff person.   If I post a review, I will be sure to let the contact know when it is posted.

13.  New authors – especially of nonfiction or self-published books, please have an experienced editor vet your work before submitting it for review.

That’s it.   Good reading to all!

Joseph Arellano

Note:   Some self-published books are reviewed on this site, although they remain the exception to the rule.

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Federal Trade Commission Disclaimer

The FTC issued new rules that went into effect on December 1, 2009.   These rules state that blogger product reviewers must disclose whether they receive review products for free or receive monetary payment for such reviews.   The books reviewed on this site, except where noted, are Advance Review Copies (ARCs) sent to us by publishers – a common practice in the industry.   Payment is never accepted in exchange for a review or book mention.

The receipt of ARCs in no way influences or has an impact on the opinions expressed in the book reviews  posted on this site.  

This disclaimer will be posted periodically.    Pictured:  Adam and Eve: A Novel by Sena Jeter Naslund, which will be released by William Morrow on September 28, 2010.   

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The Hypnotist

The Hypnotist by M.J.  Rose (MIRA)

“(W)hat I thought was missing her has really been the part of me that loved her like that.”

Author M.J. Rose has the ability to gently pull her reader into a web of intrigue.   Once begun, this tale unfolds magically and then it’s too late to turn back or put the book down.   The Hypnotist is the third in The Reincarnationist series.   Rose’s subtle character development allows the reader to move through time with the main character, an FBI agent specializing in the recovery of stolen art.   The plot provides a charming mix of Middle Eastern political intrigue, family dynamics, museum culture and, of course, the notion of reincarnation.   The premise of the story is that the power to control people is more valuable than money.   In this case control is mind control.

Many of the characters are portrayed with both physical attributes and realistic medical conditions.   It is refreshing to read about someone who is a thoughtful, intelligent older woman who, by the way, has multiple sclerosis.   However, not all of the characters are so well conceived.   The mercenaries – and there are quite a few of them – are stereotypically heartless and greedy, lacking any real dimension.

M.J. Rose is at her best when providing reverential descriptions of art works, primarily paintings and sculpture.   Clearly, she has a comfortable working knowledge of daily life at the Metropolitan Museum of Art in New York City.   She fills the museum with wide-eyed elementary school children playing among the exhibits that occupy the public spaces and quirky curators and restorers who work their magic behind the scenes in the depths of the immense building.

The author’s disarmingly soothing voice works to her advantage when she explores the notion of reincarnation.   She draws the reader into a complex mix of reality and imagination that spans time and location.   The Hypnotist relies on a dreamlike romanticism for its charm.   Many chapters begin with thought-provoking quotes regarding energy, souls and afterlife.   The most compelling scenes are the ones in which the action is served to the reader using pragmatic, low-key descriptions of horrific actions in the past and present.

M.J. Rose is a very skillful storyteller.   No wonder Fox Television will soon have a show based on the premise of this series of her books.

Highly recommended.

This review was written by Ruta Arellano.   An advance review copy was provided by MIRA Books.

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Solitary Man

The Loneliness of the Long-Distance Reviewer

Mid-to long-distance runners are said to be lonely individuals.   That’s because they put in their miles and miles by themselves, then suddenly one day they join hundreds or thousands of other runners in a competitive event.   Book reviewing is a bit like that.  

The book reviewer is alone while he/she reads advance copies of books that others will not see for weeks or months.   Then, when the book is released he/she joins the crowd and finds out what is the consensus about the book.   The reviewer’s call has been made earlier at a time when he or she could not reflect public opinion because it has not been formed.

Let me state this again.   If I like or dislike a book it’s a call that I have to make early on in the publishing process, often when there are no other reviews to read.   This can be fun but it also introduces a scary aspect to the process.   To use the running analogy again, it’s like being excited about running a marathon on a course that no one has ever run before.

There’s also a loneliness based on distance.   The great majority of publishers are on the east coast, and most of them are based in New York City.   When review copies are mailed out, the publishers often provide a reviewer with the names of persons to be contacted if there are questions.   But the contacts are three hours ahead of our time in the west, and a reviewer with questions after 2:00 p.m. in Sacramento or San Francisco is not going to get a quick answer.   Thus, the questions are not usually asked.

Then there’s the Catch-22 of galleys.   Galleys are early release copies of forthcoming books that, by definition, are not yet ready for prime time.   It can be a sign of recognition for a reviewer to begin receiving more galleys but… 

One source has said that a great majority of the corrections to soon-to-be-released books are made at the 11th hour.   In reading a galley, a reviewer is often reading the draft that precedes the final draft.   The reviewer who wants to add life and depth to his/her review by including quotations from the upcoming book is hampered by the standard publisher’s statement that, in effect, “No quotations should be taken from this version without checking them against the final version.”  

It’s a bit hard to finish a review near the publication date when one does not and will not have access to the final version.   The result is that a reviewer is going to pull out a quote with a hope and a prayer that it was not changed in publication.   Ah, well, this is just another frustrating aspect of the work of the solitary book reviewer.   Yet there’s still something special about reading one of only a few hundred copies of a galley or an advance review copy (which often cost more to produce than the finished product) of an upcoming release.   It seems like an honor.

The lonely runner keeps putting in the next mile and then the next.   The lonely reviewer reads the next chapter in the galley and then the next.   The race never ends, but the reward is found in the journey.  

Joseph Arellano     

This article was originally published by the Sacramento Book Review and San Francisco Book Review.

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Our Book Review Rules

Some book review bloggers with more experience than I have strongly suggested posting a set of book review policies, so here are my Lucky 13 rules.   Fair warning!

1.   I am interested in receiving review copies on most subjects but especially biographies and memoirs; music; poetry; sports; business books; inspirational stories (but not directly tied to religion); popular fiction; crime dramas; Young Adult (YA) novels; children’s books and stories involving animals.   In fact, I’m a sucker for true animal stories!

2.   I am not interested in science fiction; vampire or zombie books; conspiracy theory books; political tracts; books laden with philosophy (been there, done that); overly simplistic self-help books (of which there are many); or books in which the author says the same thing on every page!

3.   If the reference to popular fiction was too vague, let me be clear: yes, I will and have read “chick lit” (distinct from bodice ripers or old fashioned romance) books.

4.   Whenever possible, I like to receive early stage review copies – paperbound galleys or ARCS, even if they are subject to final review, corrections and editing.   No one wants to write the last review of a new book.

5.   Yes, I do want to review books that are being re-released in paperback – especially in trade paperback form.   In this economy, paperbacks are often the only books on the radar screen of economy-minded consumers.

6.   I finish around 80 percent of the books I start, but if I can’t finish it – meaning that attempting to do so is more painful than dental work – I’m not writing the review.

7.   I’m a speed reader but it nevertheless takes me forever to read pages that have not been edited by someone in the world!

8.   Send an e-mail to me at josephsreviews@gmail.com if you want to know if I’d like a copy of your book; but my receipt of your book does not equate to an automatic positive review (I just try to be honest) nor a guarantee that I can or will finish it.   Again, I cannot guarantee that I will post a review of your book because you have sent it to me.   I have a full-time job and a part-time one and family obligations, and these must take priority in my scheduling.   Please do not send me e-mails asking when I will be reading/reviewing your book.  

9.   Some authors want me to not only review their book but to also include a link to their website, or their Twitter or other online address.   Sorry, I don’t do that.   Readers who have seen my review(s) and are interested in more information on an author can do a Google search. 

10. I do not read/review digital or e-books or pdf files.

11. I love audio books on CD, so if your book is available in this format and you or your publisher or publicist can supply me with an audio book copy it’s a big plus.

12.   Publishers, if you send me a book, please do include a P.R. sheet with some basic information on the book and the contact information for the assigned in-house publicist or contract P.R. staff person.   If I post a review, I will make sure to let the contact know when it is posted.

13.   New authors – especially of non-fiction or self-published books – please have an experienced editor vet your work before submitting it for review.

That’s it.   Good reading to all!  

Note:  I will not be reviewing any self-published books between now and August 2, 2011.

Photo:   flickr (electriclibrarian)book rules (electriclibrarian)

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