The Heart of the Matter

I used to work with a program that trained local prosecutors (deputy district attorneys) and public defenders.   One aspect often covered at these trainings was the importance of opening and closing arguments in a criminal trial, and the point was usually made that these arguments needed to be “tight” rather than rambling and lengthy.   I often see a parallel with book reviews…

To me, book reviews are both opening and closing arguments.   They are an opening argument when it comes to introducing a reader to a book that he/she is considering purchasing.   The review says, “Here is what this book is about, and why it may be of interest to you.”   But it should also warn, “I don’t know about your own tastes, so I’m going to provide you with my perspective on this novel/nonfiction book.”

The same review is a closing argument when it attempts to convince the prospective reader that this is either something worth reading or passing by.   “I think this novel is great because…”   or “I really tried to read this survey book about _____ but I just couldn’t grab on to it…”   The key, though, is that the closing argument is not about TRUTH in capital letters – a review is an opinion piece, and the opinion is only as good as the structure of the argument it holds.

What I love about reading book reviews is not the bottom line – did this reader/reviewer love or hate the book – but the validity of the argument that takes us to the buy/don’t buy recommendation.   Is it logical, is it well structured, is it internally consistent (not a review that praises the author’s writing style at one point while attacking it somewhere else), is it honest?   If I write a review indicating that I love a book, I’m just as interested in other reviews that praise or condemn the book.   Why?   Because I’m not looking to win an argument, I’m looking to see how each and every reviewer made their arguments.

Is there a difference between positive and negative reviews?   Yes, I think so.   It’s much easier to convince the average reader that you, the reviewer, love a book because (as has been said so many times before) everyone loves good news.   If I pick up an interesting-looking new novel at Borders and then use my BlackBerry to find reviews, I’m quite pleased to see 4-and 5-star reviews and flat-out recommendations.   I’m much less pleased to do a digital search only to read that this book is a disaster.   But, wait, maybe it isn’t – maybe I need to see how good a case is made by those who are criticizing it.

Decades ago, I used to read music reviews in every major publication of the time.   There were a number of reviewers that I really admired, including one in particular who never liked the same things I did.   But that reviewer always made a great case for his position, an enlightened and entertaining case.   He wrote a brilliant negative review of one classic album in a single sentence!

So, yes, it’s not the length of the argument that counts.   It’s not the size of the dog in the fight but the amount of fight in the dog.   And the next time you read a book review, you may want to ask yourself, “Did this reviewer deliver both an opening and closing argument this time around?”   Don’t forget that you are the juror in the court of public opinion, and it’s your vote that counts each and every time.

Joseph Arellano

Pictured:   The Good Daughters: A Novel by Joyce Maynard.

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Mother and Child Reunion

LEFT neglected: A Novel by Lisa Genova (Gallery Books, a division of Simon and Schuster)

In an interview with Jennifer Northcutt, a buyer for Borders bookstores, neurologist Lisa Genova says an anecdote about left-side neglect in a book she read years ago by neurology and psychiatry professor Oliver Sacks piqued her curiosity.   She knew the clinical manifestations of a right-hemisphere brain injury, but wondered how one could possibly cope with such a condition.

The result of that curiosity is Sarah Nickerson, 37, protagonist of LEFT neglected.   Sarah is the hard-charging, Harvard MBA-toting vice president of a Boston consulting firm who can’t recall the last time she had sex with her husband, Bob, but does keep track of her wins when they play Rocks, Paper, Scissors to see who gets stuck taking their three kids to school/daycare before work on Fridays.   Sarah’s hyper-drive lifestyle downshifts abruptly when an auto accident (she’s looking for a number on her cell phone) leaves her with a traumatic brain injury.

Left-side neglect is an intriguing condition.   Asked to draw a clock, a patient will only draw the noon-through-six side.   Food on the left side of her plate will go unseen.   She knows that she has a left leg, but her brain is unable to find it or control it, making walking impossible.

Genova tells Sarah’s story in the first person, which lets the reader in on her unvarnished thought process as she comes to grip with maddening limitations.   Sarah retains her intellect and her competitiveness, which she and Bob assume will drive her to regain everything she’s lost.   She is blunt and funny, and her pity parties are few and brief.   Oddly enough, however, it is Sarah’s relationship with her long-absent mother that truly humanizes her.   When mother shows up at Sarah’s hospital bedside, Sarah openly hates her.   The reason, which resurfaces slowly, rescues Sarah from superwoman flatness and makes her a compelling and sympathetic character.   The evolution of the mother-daughter relationship colors the novel with poignancy and grace.

Genova’s writing is inventive.   She shows the stress of Sarah’s pre-accident life in the clack-clack-clack cadence of Sarah’s four-inch, Christian Louboutin heels and deftly contrasts it post-accident in Sarah’s cane-step-drag-breathe pattern of learning to walk again.

As a neurologist, Genova is well acquainted with the pathology of brain afflictions.   Her first novel, Still Alice, is about Alzheimer’s.   It was a New York Times bestseller, and odds are good that LEFT neglected will be, too.   Highly recommended.

By Kimberly Caldwell Steffen.   This is a “second look” review.   LEFT neglected was released on January 4, 2011.

A Simple Question

A Simple Question, Not So Easily Answered by Joseph Arellano

One seemingly easy question facing a book reviewer is – When should a book review be published?   Yet the answer varies greatly – and surprisingly – in the publishing industry.   I say surprisingly because I once wrote music reviews for a college newspaper.   At that time, if one asked when a record album review should be published, the answer would be “any time is fine.”   Record companies did not seem to care whether their albums were reviewed prior to release, on the date of release or even days, weeks or months later.   (Today you can find books with recent reviews of record albums that were released decades ago.)

Major publishers have so many different policies on book reviews that it’s a wonder they’ve been able to agree on an International Standard Book Number (ISBN).   One publisher wants no reviews posted prior to the date of release because, in their view, people get angry if they read about a new release and can’t find it at their local Barnes and Noble or favorite independent bookseller.   Another says a review is OK if it is posted one week or less before the release date.   Several publishing houses encourage book reviewers to post their reviews within the first one or two weeks following the book’s release.

If this isn’t confusing enough, a few publishers indicate that they do not embargo reviews.   In other words, if a reviewer has a galley or advance review copy (ARC) of a future release in his/her hands and wants to write about it now, that’s fine.

There’s similar confusion over posting pre-release excerpts; so-called sneak peeks.   Some publishers won’t allow them.   Some will allow them if the reviewer requests permission, and will then respond with specifics as to when the excerpt can be posted online or in print.   Ironically, some of the publishers who do not allow the posting of pre-release excerpts themselves post them on their websites or on online sites which cater to librarians and booksellers!

Confusing, huh?   You bet…

Then we have the policies of book review publications to which reviewers like me submit reviews.   Some want only reviews that they’ve received prior to the book’s release date so that they can post on the date of release.   Some review only new releases (often in hardbound form) but not the subsequent popular re-releases in trade paperback form.   Some, like this publication, review new releases and those re-releases missed the first time around.   It all means that a book reviewer needs something akin to a flow chart to track which policy applies to which publisher, and which policy applies to which publication.   Oh, my!

Why do things have to be so confusing?   I have no idea, except that if a publishing company foots the bill – and assumes all the risks of failure – it is fair to assume that the publisher can call the shots.   However, if I ran a publishing house – let’s call it Brown Cat Books for the purpose of illustration – I would have no problem with reviews of BCB releases running at any time.   Why?   Because from everything I’ve read, publishers must rely on the sale of back catalog books to keep them in business.

Think about high school and college students, and boomers who walk into a Barnes & Noble or community bookstore these days.   How many of them would you guess are buying a book that was released more than a year or two ago?   Perhaps not half of them, but it’s probably a higher number than your first guess.

Despite my view, one source has written that the expiration date for buzz to be generated on a new book is its release date.   In this source’s view, if people are not talking about it – and reading about it – on the first day it is sold, it is not likely to become a best seller; which translates into dead on arrival.   Yes, of course, there are and have been spectacular exceptions to this “rule” – two examples being The Time Traveler’s Wife and The Lovely Bones.   These are popular fiction releases that took months and years to become overnight best sellers.

This reviewer simply wonders sometimes why things are as they are in the publishing trade, but then I can’t complain.   I just need to remember to continuously update my Publishers and Publications Review Policies flow chart.

Reprinted courtesy of Sacramento Book Review.   Written for “The Critical Eye” column.

Pictured:  The Stuff That Never Happened: A Novel by Maddie Dawson, which will be released by Shaye Areheart Books on August 3, 2010.