Down the Drain

Beer Money: A Memoir of Privilege and Loss, & The Decline of a Detroit Dynasty by Frances Stroh (Harper, $25.99, 336 pages)

“The house (my father had purchased in New York City when I was six) and most of its contents would soon be gone, just as the brewery was. We’d somehow allowed ourselves to be pinned into place by these things; and in our search for freedom, some of us had self-destructed.”

Despite the title, this poor little rich girl memoir offers no insight into the brewing industry. That’s because Frances Stroh, a one-time partial heir to billions of Stroh Brewery dollars – all of which vanished into thin air, was far removed from the family’s management (and mismanagement) of the company. As with most of these memoirs, Frances did not realize early on how rich her family was. In her bored teen and early adult years she carelessly used and abused alcohol and drugs. And as a grown-up she learned to mourn the fortune she would never acquire.

However, the rich are different. Even as Frances writes about Stroh’s going down the drain, she makes sure to inform the reader that she flies first class; she lives in a fine abode in San Francisco. And when her spendthrift brother came to visit her in The City, he’d rent out entire floors of swank hotels for parties and feast on the best food and drink from room service.

Stroh’s was a “beer giant… in the eighties and nineties…” But Frances has no explanation for the Detroit company’s rapid downfall other than to admit, “we’d simply blown it.” Indeed.

Beer Money is a pointless, meaningless tale of privileged denial.

Joseph Arellano

A review copy was provided by the publisher. Note: According to Forbes magazine, the Stroh Brewery Company blew through $9 billion in profits. That’s a lot of beer money.

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What Made Milwaukee Famous

Summer days and the summer nights are gone/ I know a place where there’s still somethin’ going on…” Bob Dylan, “Summer Days” from Love and Theft (2001)

Bottoms Up: A Toast to Wisconsin’s Historic Bars & Breweries by Jim Draeger, Mark Speltz, and Mark Fay (Wisconsin Historical Society Press, $29.95, 272 pages)

Bottoms Up: A Toast to Wisconsin’s Historic Bars & Breweries has the potential to appeal to a variety of readers. Weekend travelers and curiousity seekers will find ideas for a mini-excursion in the coffee table-style book. History buffs should be drawn to various aspects of the account: prohibition, supper clubs, old-fashioned breweries, local culture, hops, architecture – a little something for everybody. But, most of all, beer lovers from anywhere should be attracted to tales of secret entrances for women; classic bartenders; dice games; microbrews; corner taverns; tourist traps; highway stopping off places; and memories of 10-ounce drafts, fish frys, crazy uncles, dart boards, and, for the true Wisconsinite, the magic potion known as an Old Fashioned.

The first 74 pages are an historical account of immigration, breweries, prohibition, and various other stories detailing Wisconsin traditions and the evolution of the brewing industry. There are times when the Germans and the Irish play nice, and times when they don’t. The rest of the book divides the state into regions and lists 70 must visit places throughout the state.

The writing is mostly straightforward. There is a hint of cleverness to some passages, but the book avoids being schmaltzy – even if it sometimes touches on malt – and can be appreciated for possessing characters, humor and insight without being contrived, forced, or displaying any hint of condescension. Having been in many of these places myself, I can personally vouch for the fact that these authors know what they’re talking about.

To memories and old friends. Cheers!

Well recommended.

Dave Moyer

This book is also available as a Kindle Edition and Nook Book download. Dave Moyer is a public education administrator and the author of Life and Life Only: A Novel.