A Simple Question

A Simple Question, Not So Easily Answered by Joseph Arellano

One seemingly easy question facing a book reviewer is – When should a book review be published?   Yet the answer varies greatly – and surprisingly – in the publishing industry.   I say surprisingly because I once wrote music reviews for a college newspaper.   At that time, if one asked when a record album review should be published, the answer would be “any time is fine.”   Record companies did not seem to care whether their albums were reviewed prior to release, on the date of release or even days, weeks or months later.   (Today you can find books with recent reviews of record albums that were released decades ago.)

Major publishers have so many different policies on book reviews that it’s a wonder they’ve been able to agree on an International Standard Book Number (ISBN).   One publisher wants no reviews posted prior to the date of release because, in their view, people get angry if they read about a new release and can’t find it at their local Barnes and Noble or favorite independent bookseller.   Another says a review is OK if it is posted one week or less before the release date.   Several publishing houses encourage book reviewers to post their reviews within the first one or two weeks following the book’s release.

If this isn’t confusing enough, a few publishers indicate that they do not embargo reviews.   In other words, if a reviewer has a galley or advance review copy (ARC) of a future release in his/her hands and wants to write about it now, that’s fine.

There’s similar confusion over posting pre-release excerpts; so-called sneak peeks.   Some publishers won’t allow them.   Some will allow them if the reviewer requests permission, and will then respond with specifics as to when the excerpt can be posted online or in print.   Ironically, some of the publishers who do not allow the posting of pre-release excerpts themselves post them on their websites or on online sites which cater to librarians and booksellers!

Confusing, huh?   You bet…

Then we have the policies of book review publications to which reviewers like me submit reviews.   Some want only reviews that they’ve received prior to the book’s release date so that they can post on the date of release.   Some review only new releases (often in hardbound form) but not the subsequent popular re-releases in trade paperback form.   Some, like this publication, review new releases and those re-releases missed the first time around.   It all means that a book reviewer needs something akin to a flow chart to track which policy applies to which publisher, and which policy applies to which publication.   Oh, my!

Why do things have to be so confusing?   I have no idea, except that if a publishing company foots the bill – and assumes all the risks of failure – it is fair to assume that the publisher can call the shots.   However, if I ran a publishing house – let’s call it Brown Cat Books for the purpose of illustration – I would have no problem with reviews of BCB releases running at any time.   Why?   Because from everything I’ve read, publishers must rely on the sale of back catalog books to keep them in business.

Think about high school and college students, and boomers who walk into a Barnes & Noble or community bookstore these days.   How many of them would you guess are buying a book that was released more than a year or two ago?   Perhaps not half of them, but it’s probably a higher number than your first guess.

Despite my view, one source has written that the expiration date for buzz to be generated on a new book is its release date.   In this source’s view, if people are not talking about it – and reading about it – on the first day it is sold, it is not likely to become a best seller; which translates into dead on arrival.   Yes, of course, there are and have been spectacular exceptions to this “rule” – two examples being The Time Traveler’s Wife and The Lovely Bones.   These are popular fiction releases that took months and years to become overnight best sellers.

This reviewer simply wonders sometimes why things are as they are in the publishing trade, but then I can’t complain.   I just need to remember to continuously update my Publishers and Publications Review Policies flow chart.

Reprinted courtesy of Sacramento Book Review.   Written for “The Critical Eye” column.

Pictured:  The Stuff That Never Happened: A Novel by Maddie Dawson, which will be released by Shaye Areheart Books on August 3, 2010.

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About Our Reviewers

Ruta Arellano – Ruta received her B.A. from the University of California, the one in Berkeley.   She served as the Associate Director of the California Self-Esteem Task Force and later worked as a research specialist with multiple state agencies.   She tends to read and review crime mysteries, popular fiction, survey books, books on art and interior design, business books and those books that are hard to classify.   Ruta also writes reviews for the New York Journal of Books, Sacramento Book Review and San Francisco Book Review.

Joseph Arellano – Joseph received his B.A. in Communication Arts from the University of the Pacific, where he wrote music and entertainment reviews for The Pacifican and the campus radio station, KUOP-FM.   He then received his J.D. (law degree) from the University of Southern California, which is why he’s pretty good at writing legal disclaimers.   He has served as a Public Information Officer for a state agency, which involved a lot of writing and editing work under heavy pressure and deadlines, and he was an adjunct professor at California State University, Sacramento (CSUS).   Joseph has done pre-publication editing and review work for a publisher based in England.   He also writes – or has written – reviews for New York Journal of Books, Sacramento Book Review, San Francisco Book Review, Portland Book Review and Tulsa Book Review.

Munchy – Munchy is a senior Norwegian Forest Cat of the brown tabby variety.   He only writes reviews of children’s books and only when he absolutely feels like it.   (His children’s book reviews have appeared in San Francisco Book Review and Sacramento Book Review.)   He intends to become the furry Publisher and Chief Feline Officer (CFO) of Brown Cat Books.

Dave Moyer – Dave is the author of the novel Life and Life Only and of several published short stories and essays.   He regularly reviews books for this site and for the New York Journal of Books.   Moyer is a former college baseball coach.   A music lover and Bob Dylan junkie, Moyer has played drums in various ensembles over the years (but not with the Rolling Stones).   He majored in English at the University of Wisconsin and earned a doctorate from Northern Illinois University.   Moyer is a school superintendent in Southeastern Wisconsin and is an instructor for Aurora University.   He currently resides in the greater Chicago area.

Kimberly Caldwell – Kimberly is a freelance writer and editor in Connecticut.   She earned a B.A. in Journalism and Business at Lehigh University, and earned her chops as a reporter and copy editor at a daily newspaper, an editor of electronic display industry news, neurology studies and romance novels, and as the general manager of an independent fine-dining restaurant.

Kelly Monson – Kelly is a former school principal and special education teacher who earned her Doctorate, Educational Specialist Degree, Master’s Degree and Bachelor’s Degree from Northern Illinois University and a second Master’s in Educational Leadership from Aurora University.   She is an avid reader and writer and travels extensively (with and without her three children).   She currently resides in the greater Chicago area.