Bossa Nova Baby

The Hormone Reset Diet: Heal Your Metabolism to Lose Up to 15 Pounds in 21 Days by Sara Gottfried, M.D. (HarperOne, $27,99, 322 pages)

Dr. Gottfried is a well-qualified and well-educated physician who has developed her own methodology for achieving hormone balance for women who have had trouble in the past with shedding and keeping off excess weight.

Dr. Sara, as she is called in the glowing forward by Mark Hyman, M.D., is a Harvard-educated gynecologist. She has had her own bouts of stubborn weight gain and her body’s resistance to its loss. Dr. Sara seems like a buddy who can walk the reader through a helpful self-diagnosis. Ever the professional, she reminds her reader to check with their personal physician to assure proper oversight of the reset process.

A self-help author, who is friendly, yet not patronizing or dictatorial, is just what a woman needs when confronting unyielding pounds and inches. Dr. Sara strikes a comfortable balance between medical professional and helper. Readers are walked through each of seven phases of what she calls “hormone reset.”

Although there are ample citations for the conclusions and methodology Dr. Sara provides, at times she can be more than a bit repetitive. The result at first was confusion for this reader-reviewer. By the sixth chapter, it became obvious that a single reading would not be adequate prior to embarking on the 21-day plan.

Readers should note that while the plan is less costly than using a personalized plan developed by a diet doctor or endocrinologist, it does require expenditures of money, time and emotional commitment. This is serious business, not your usual cheerleading and gimmicks found in many self-help diet books.

Meal plans for each of the seven hormone resets and the recipes are provided at the back of the book. All in all, this appears to be a comprehensive and most likely useful approach for women who want to achieve a “normal weight” – a weight appropriate for their body size and frame; women who have not yet succeeded with meeting the goal through healthy eating and exercise.

Well recommended.

Ruta Arellano

A review copy was provided by the publisher. This book was released on March 15, 2015.

Dr. Mark Hyman is the author of The Blood Sugar Solution.

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Shiny Objects: Why We Spend Money We Don’t Have in Search of Happiness We Can’t Buy by James A. Roberts (HarperOne, $25.99, 368 pages)

“The chief value of money lies in the fact that one lives in a world in which it is overestimated.”   – H. L. Mencken

Author James A. Roberts is a professor of marketing at Baylor University in Waco, Texas.   There’s no doubt that he knows of what he writes.   In some ways Shiny Objects is similar to The Man Who Sold America by Jeffrey Cruikshank and Arthur Schultz, and Shoptimism – Why the American Consumer Will Keep on Buying No Matter What by Lee Eisenberg.   Among them, the three  books capture a wide view of the marketing tricks, human weaknesses and buying trends that are behind the urge to attain the American dream.

Shiny Objects is clearly written for readers in the USA.   Author Roberts tailors what could easily be just another self-help book into a person-centered experience complete with memorable quotes at the start of each chapter (such as the one posted above).   He includes graphs, charts, sidebars and illustrations that enliven the very serious subject – compulsive acquisition that most folks cloak in the guise of the pursuit of the Great American Dream.

There is a strong interactive presence in many chapters that gently allows the reader to respond to the questionnaires that are designed to reveal personal tendencies, proclivities or urges related to material possessions and their appearance – which is, sadly, a false one – of granting happiness.

There is some original research associated with the writing of the book as well as numerous well-annotated references, data and quotes.   Roberts also references his survey of other researchers’ research on consumption/consumerism.

The marketing classes at Baylor presented by Dr. Roberts must be very popular given his smooth conversational style and ability to weave useful strategies through his narrative.   Perhaps this book, which is highly skeptical of the marketing practices in this country, is his way of offsetting the marketing skills he teaches in his college classes.   This quote makes the point: “The primary goal of this book is to make the argument that lasting happiness lies outside the consumer realm, beyond the shiny-object ethos.”

Highly recommended.

Ruta Arellano

A review copy was provided by the publisher.   Shiny Objects was released on November 8, 2011, and is available as a Kindle Edition and Nook Book download.   “Shiny Objects is ultimately a hopeful statement about the power we each hold to redefine the pursuit of happiness.”   Amazon

Readers who find this book interesting may also want to consider Stumbling on Happiness by Daniel Gilbert (Vintage, $15.95, 336 pages) and Freakonomics: A Rogue Economist Explores the Hidden Side of Everything by Steven D. Levitt (William Morrow Paperbacks, $15.99, 315 pages).