Dataclysm: Who We Are* (*When We Think No One’s Looking) by Christian Rudder (Crown, $28.00, 272 pages)
Dataclysm – an unprecedented deluge of digital information reshaping our view of the world.
Christian Rudder is a co-founder and the analytics team leader of the dating site OkCupid. Rudder has made use of the massive amount of data collected by his website. He ventures beyond the two basic and common data use perceptions – government spying and commercial manipulation to encourage purchases. Rather, he has added a third use – an unprecedented look into the nature of human beings.
The OkCupid site data yields not only the responses to its in depth questionnaires but also the transactions and/or communications between the site’s users. Much is revealed regarding our prejudices and preferences through text and graphic depictions.
Data geeks and everyone else will benefit from reading this fascinating mainstream science book. It is definitely not a pop science product. Rudder’s smooth writing style is quite surprising for a data person. Perhaps his Harvard education included writing classes or he has the benefit of an excellent editor. The comfortable sentence structure provides a balance of tech data and human warmth.
This is a book that should appeal to those readers interested in how often humans act like pack animals, versus how often they act independently. It’s only fair to add that Dataclysm requires an attentive reader who has a true commitment to the subject matter. The payoff is well worth the effort.
A review copy was provided by the publisher.
Photograph of Christian Rudder by Victor G. Jeffreys II.