Tag Archives: Outliers

Connection

What the Dog Saw and other adventures by Malcolm Gladwell (Back Bay Books; $16.99; 410 pages)

Learning is so much fun when Malcolm Gladwell (The Tipping Point, Blink, Outliers) is the instructor.   Gladwell’s calm but engaging style is the common thread in this anthology composed of nineteen essays previously published in the New Yorker magazine.   There is just enough cohesion among the essays to  make for smooth transitions.   Yes, Gladwell cites some facts and studies used by other authors; however, his use of the material takes on a new look when seen through his question and answer format.

This reviewer was fascinated by the piece titled, “The Ketchup Conundrum.”   The reader is presented with the statements, “Mustard now comes in dozens of varieties.   Why has ketchup stayed the same?”   This is a condiment that dominates most others, whether it’s in a booth at a burger joint or on a family’s kitchen table.   One brand in particular rises above the rest in taste tests, and that’s Heinz.   Gladwell provides a charming history of ketchup along with the various challenges that have been made to the Heinz dominance of the field.   After reading the essay, I felt compelled to buy a bottle of Heinz for my own taste test.   Mind you, our household is rarely the scene of actual cooking so I had to be creative in using my purchase.   Happily, the flavor of Heinz blends perfectly with cottage cheese resulting in a pseudo-macaroni and cheese flavor without the carbs.

The preceding example is indicative of the connections that can be made to the everyday life of the reader.   This anthology is by no means a heavy-duty literary work; rather, it prompts conversations with family and friends.   Isn’t that what knowledge does?

Highly recommended.

This review was written by Ruta Arellano.   A copy of the book was purchased for her.

Advertisements

Leave a comment

Filed under Uncategorized

A New Audio-book Giveaway!

Thanks to Anna at Hachette Audio, we will be giving away three audio book copies of The Art of Choosing by Sheena Iyengar.   This is an unabridged 9-CD set that has a value of $34.98.   You can see a video trailer-preview for this book at the Twelve Books website (Google it).   The following are some comments about this unique non-fiction book.

Sheena Iyengar’s work on choice and how our minds deal with it has been groundbreaking, repeatedly surprising, and enormously important.   She is someone we need to listen to.   Dr. Atul Gawande, author of Better and Complications

No one asks better questions, or comes up with more intriguing answers.   Malcolm Gladwell, author of Outliers

As you take exciting steps into this wide-ranging exploration of the choices we make, you will traverse the worlds of psychology, biology, philosophy, economics, business, public policy and medicine.   Malcolm Gladwell popularized some of Professor Iyengar’s research in Blink, but that is just a glimmer of what readers will discover in The Art of Choosing.

The author’s objective in these pages is a great one:  to help us become better choosers, with greater self-awareness of our biases and values.   She is tackling nothing less than the subtext of our lives – what we are thinking when we make choices; how our environment influences us; and how choice drives, frustrates, sustains and satisfies us.

You will learn why we need choice in our lives to feel control and contentment… (yet) we can sometimes be paralyzed by too many choices.   Unquestionably, it is one of the best books I’ve had the privilege of publishing.   Jonathan Karp, Publisher and Editor-in-Chief, TWELVE

It’s easy to enter this book giveaway.   All you need to do is post a comment here or send an e-mail (using the subject line The Art of Choosing) to Josephsreviews@gmail.com .   This will count as a first entry.   For a second contest entry, tell us what the hardest choice was that you had to make in your life, and why it seemed so difficult at the time.   That’s it.

This contest will run until Midnight PST on Friday, May 7, 2010.   In order to enter, you must be a resident of the United States or Canada, with a residential address.   Audio books cannot be mailed to P.O. boxes.  

Good luck and good listening!

 

16 Comments

Filed under Uncategorized