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Ten Years After

Goodbye, Things: The New Japanese Minimalism by Fumio Sasaki (Norton, $21.95, 259 pages)

goodbye things

Goodbye, Things was a good read.  Although I anticipated yet another primer on how to clear out the clutter in one’s life, it was also a memoir detailing author Fumio Sasaki’s discovery that his value in the world was not his possessions.  Sasaki had created a persona for himself that was a deep thinker who read tons of books, a connoisseur of food and wine, and a collector of rare, antique cameras.  He realized that he had been living for ten years in an apartment crammed full of stuff that he didn’t use.

Hundreds of books lined the shelves of the hallway and were piled up in the rest of the place and yet they went unread.  Sasaki knew the titles and authors’ names, but not much else.  An increasing number of CDs and DVDs were also part of the mix.  Antique cameras languished on shelves.  He didn’t even touch them.

By Sasaki’s own admission, the apartment was a dirty mess.  Food also played a part in his overstuffed life.  He gained weight by eating and drinking in excess while surrounded by stuff.  The weight gain led to increased feelings of worthlessness.  Sasaki constantly compared himself and his life situation to others he had known since college.  His value diminished when he did so.

As an editor for a small publisher, Sasaki had the basics of writing.  The publishing business was suffering because it relied upon blockbuster sales.  His livelihood was fading away.  At the same time, he became aware of the booming minimalist movement, and in particular author Marie Kondo.

Sasaki became energized by his need to change, both himself and his career.  He embraced minimalism and documented his process.  After whittling down his possessions to a drastic few, he’s now rethinking the idea of having almost nothing.  He had a terrible inferiority complex.  The stuff he hoarded was protecting him from the deep-seated fear he had of being judged by others.  The goofiest outcome was the realization that he was living in a filthy mess!

goodbye things sasaki

Goodbye, Things is divided into distinct parts.  While the natural inclination is to read a book from beginning to end, Sasaki encourages his reader to explore the chapters based on whatever topic seems appealing.

Well recommended.

Ruta Arellano

A review copy was provided by the publisher.

Note: Fumio Sasaki lives in a 215-square-foot apartment in Tokyo, Japan.

 

 

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Come and Get It

Shiny Objects: Why We Spend Money We Don’t Have in Search of Happiness We Can’t Buy by James A. Roberts (HarperOne, $25.99, 368 pages)

“The chief value of money lies in the fact that one lives in a world in which it is overestimated.”   – H. L. Mencken

Author James A. Roberts is a professor of marketing at Baylor University in Waco, Texas.   There’s no doubt that he knows of what he writes.   In some ways Shiny Objects is similar to The Man Who Sold America by Jeffrey Cruikshank and Arthur Schultz, and Shoptimism – Why the American Consumer Will Keep on Buying No Matter What by Lee Eisenberg.   Among them, the three  books capture a wide view of the marketing tricks, human weaknesses and buying trends that are behind the urge to attain the American dream.

Shiny Objects is clearly written for readers in the USA.   Author Roberts tailors what could easily be just another self-help book into a person-centered experience complete with memorable quotes at the start of each chapter (such as the one posted above).   He includes graphs, charts, sidebars and illustrations that enliven the very serious subject – compulsive acquisition that most folks cloak in the guise of the pursuit of the Great American Dream.

There is a strong interactive presence in many chapters that gently allows the reader to respond to the questionnaires that are designed to reveal personal tendencies, proclivities or urges related to material possessions and their appearance – which is, sadly, a false one – of granting happiness.

There is some original research associated with the writing of the book as well as numerous well-annotated references, data and quotes.   Roberts also references his survey of other researchers’ research on consumption/consumerism.

The marketing classes at Baylor presented by Dr. Roberts must be very popular given his smooth conversational style and ability to weave useful strategies through his narrative.   Perhaps this book, which is highly skeptical of the marketing practices in this country, is his way of offsetting the marketing skills he teaches in his college classes.   This quote makes the point: “The primary goal of this book is to make the argument that lasting happiness lies outside the consumer realm, beyond the shiny-object ethos.”

Highly recommended.

Ruta Arellano

A review copy was provided by the publisher.   Shiny Objects was released on November 8, 2011, and is available as a Kindle Edition and Nook Book download.   “Shiny Objects is ultimately a hopeful statement about the power we each hold to redefine the pursuit of happiness.”   Amazon

Readers who find this book interesting may also want to consider Stumbling on Happiness by Daniel Gilbert (Vintage, $15.95, 336 pages) and Freakonomics: A Rogue Economist Explores the Hidden Side of Everything by Steven D. Levitt (William Morrow Paperbacks, $15.99, 315 pages).

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