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Carry That Weight

Now, Build A Great Business:  7 Ways to Maximize Your Profits in Any Market by Mark Thompson and Brian Tracy (Amacom; $24.95; 256 pages)

I read a lot of business books.   I read business books on how to love your customers, how to hire and fire, how to think big, how to narrow your focus, how to be more creative and yet more disciplined.   Such in-depth attention to select issues is incredibly useful to business practitioners who know just what they should focus their attention on.   But for new or growing business owners, a more holistic treatment to the business of doing business is needed, and that is what Mark Thompson and Brian Tracy’s new book, Now, Build a Great Business provides.

The front flap on Now, Build a Great Business pronounces:  “You’ll find no theory here – just practical steps you can take immediately, with simple explanations of exactly how to measure how well you’re doing at each step along the way.”   For some, this approach may seem rote, but the authors, absolute business gurus, make the material fresh and memorable.

And being memorable is important.   None of us have the time to reference back to books we’ve read in the past, so we need any mnemonic devices to remember some of this key advice in times of need.   Thompson and Tracy make complex and subjective concepts structured and linear.

To be a good leader, they suggest that you remind yourself of three key Ps:  Purpose.   Passion.   Performance.   When hiring, follow their Law of Three:  Always interview at least three people for a position; Interview the candidate you like in three different places; Have the candidate interviewed by at least three different people.

Stocking their book with stories and brief anecdotes about other companies’ successes, failures, decisions and risk-taking, the authors enable you to assess your own company and mindset – all with the goal of devising a plan with measurable goals.   In one of the most simple and useful sections of the book, the authors offer “a very simple sample set of thirty-three measures to inspire or provoke you to create your own dashboard for your business.”

After reading each chapter, you’ll be given a worksheet where you can reflect on your own personal experiences by way of the terminology and wisdom given.   I particularly love the last question on the worksheet, “What one action are you going to take immediately?”   Now, Build a Great Business is oriented toward action and will help you be too.

Recommended.

This review was written by Jack Covert.   To see the original version, go to: 

http://blog.800ceoread.com/2010/12/10/jack-covert-selects-now-build-a-great-business/

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On the Way Home

Pictures of You: A Novel by Caroline Leavitt

Caroline Leavitt has built a reputation for insightful probing of motives, desires, and the emotional gears that mesh, don’t mesh, or can be worn to mesh as lives intersect.   Pictures of You (Algonquin Books) demonstrates that human gears, unlike their mechanical counterparts, have the ability to regrow and change shape, like calluses that evolve in response to physical exertion.

The synopsis on the back cover of Pictures of You does not do the book justice.   It sets up the bleak scenario of two thirty-something women, both married, one with a child and the other unable to conceive, whose paths cross in a violent collision on a foggy highway as they both flee unhappy marriages.   Isabelle survives the crash.   April, the mother of nine-year-old Sam, who is hobbled by severe asthma, does not.   Potential readers with an aversion to made-for-TV melodrama might hesitate to wade into an emotional journey so fraught with tragedy.   But that would be a mistake.   The story, alternately told from the viewpoints of Isabelle, Sam, and his grief-stricken father, Charlie, is an examination of assumptions and the actions that spring from them.   It’s not a book that leaves one with a happy glow of contentment.   Rather, it is a wake-up call to talk, ask questions, challenge operating principles and decisions, to dive below the surface and know the people you love, or think you might be able to love.

Sam witnesses the collision from the side of the road, and in the fog, he sees Isabelle, whom he assumes is an angel.   It is that childish impression – like a photograph without a caption – that drives the plot forward, prompting the intersections of Charlie and Isabelle’s lives.   And Sam ultimately provides the closure that eludes Charlie and Isabelle, as well as a note of hopefulness.   Ironically, however, Sam’s viewpoint is the only one of the three that sometimes rings false, his thoughts seeming too adult for a nine-year-old, or too precious.   “He didn’t care that people might say it was impossible.   Lots of things were impossible.   At school, Mr. Moto, his science teacher told them how light could be both a wave and a particle, which was supposed to be impossible.   You could go to a distant planet and somehow come back younger than you were when you left because the laws of time were all screwy.”

But the way Isabelle’s feelings develop – the clash of grief and guilt with the thrill of new love – and Charlie’s struggles to solve the mystery of April’s desertion and to balance his needs and his son’s are beautifully drawn.   Leavitt’s prose is luminous and her characters are layered.   Charlie, a house builder, takes bold steps, and then reverses himself; Isabelle, a photographer, watches, reacts, questions her own impulses.   Pictures of You is compelling, not so much because of the tragic intersection of paths chosen, but because of the characters’ failure to know each other as they envision their lives together.   It’s not the portrait of Charlie, Isabelle and Sam that will haunt you long after you finish the book, but its negative.   Recommended.

Kimberly Caldwell

A review copy was provided by the publisher.   Pictures of You was released by Algonquin Books in January of 2011.

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