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A Simple Question

A Simple Question, Not So Easily Answered by Joseph Arellano

One seemingly easy question facing a book reviewer is – When should a book review be published?   Yet the answer varies greatly – and surprisingly – in the publishing industry.   I say surprisingly because I once wrote music reviews for a college newspaper.   At that time, if one asked when a record album review should be published, the answer would be “any time is fine.”   Record companies did not seem to care whether their albums were reviewed prior to release, on the date of release or even days, weeks or months later.   (Today you can find books with recent reviews of record albums that were released decades ago.)

Major publishers have so many different policies on book reviews that it’s a wonder they’ve been able to agree on an International Standard Book Number (ISBN).   One publisher wants no reviews posted prior to the date of release because, in their view, people get angry if they read about a new release and can’t find it at their local Barnes and Noble or favorite independent bookseller.   Another says a review is OK if it is posted one week or less before the release date.   Several publishing houses encourage book reviewers to post their reviews within the first one or two weeks following the book’s release.

If this isn’t confusing enough, a few publishers indicate that they do not embargo reviews.   In other words, if a reviewer has a galley or advance review copy (ARC) of a future release in his/her hands and wants to write about it now, that’s fine.

There’s similar confusion over posting pre-release excerpts; so-called sneak peeks.   Some publishers won’t allow them.   Some will allow them if the reviewer requests permission, and will then respond with specifics as to when the excerpt can be posted online or in print.   Ironically, some of the publishers who do not allow the posting of pre-release excerpts themselves post them on their websites or on online sites which cater to librarians and booksellers!

Confusing, huh?   You bet…

Then we have the policies of book review publications to which reviewers like me submit reviews.   Some want only reviews that they’ve received prior to the book’s release date so that they can post on the date of release.   Some review only new releases (often in hardbound form) but not the subsequent popular re-releases in trade paperback form.   Some, like this publication, review new releases and those re-releases missed the first time around.   It all means that a book reviewer needs something akin to a flow chart to track which policy applies to which publisher, and which policy applies to which publication.   Oh, my!

Why do things have to be so confusing?   I have no idea, except that if a publishing company foots the bill – and assumes all the risks of failure – it is fair to assume that the publisher can call the shots.   However, if I ran a publishing house – let’s call it Brown Cat Books for the purpose of illustration – I would have no problem with reviews of BCB releases running at any time.   Why?   Because from everything I’ve read, publishers must rely on the sale of back catalog books to keep them in business.

Think about high school and college students, and boomers who walk into a Barnes & Noble or community bookstore these days.   How many of them would you guess are buying a book that was released more than a year or two ago?   Perhaps not half of them, but it’s probably a higher number than your first guess.

Despite my view, one source has written that the expiration date for buzz to be generated on a new book is its release date.   In this source’s view, if people are not talking about it – and reading about it – on the first day it is sold, it is not likely to become a best seller; which translates into dead on arrival.   Yes, of course, there are and have been spectacular exceptions to this “rule” – two examples being The Time Traveler’s Wife and The Lovely Bones.   These are popular fiction releases that took months and years to become overnight best sellers.

This reviewer simply wonders sometimes why things are as they are in the publishing trade, but then I can’t complain.   I just need to remember to continuously update my Publishers and Publications Review Policies flow chart.

Reprinted courtesy of Sacramento Book Review.   Written for “The Critical Eye” column.

Pictured:  The Stuff That Never Happened: A Novel by Maddie Dawson, which will be released by Shaye Areheart Books on August 3, 2010.

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Solitary Man

The Loneliness of the Long-Distance Reviewer

Mid-to long-distance runners are said to be lonely individuals.   That’s because they put in their miles and miles by themselves, then suddenly one day they join hundreds or thousands of other runners in a competitive event.   Book reviewing is a bit like that.  

The book reviewer is alone while he/she reads advance copies of books that others will not see for weeks or months.   Then, when the book is released he/she joins the crowd and finds out what is the consensus about the book.   The reviewer’s call has been made earlier at a time when he or she could not reflect public opinion because it has not been formed.

Let me state this again.   If I like or dislike a book it’s a call that I have to make early on in the publishing process, often when there are no other reviews to read.   This can be fun but it also introduces a scary aspect to the process.   To use the running analogy again, it’s like being excited about running a marathon on a course that no one has ever run before.

There’s also a loneliness based on distance.   The great majority of publishers are on the east coast, and most of them are based in New York City.   When review copies are mailed out, the publishers often provide a reviewer with the names of persons to be contacted if there are questions.   But the contacts are three hours ahead of our time in the west, and a reviewer with questions after 2:00 p.m. in Sacramento or San Francisco is not going to get a quick answer.   Thus, the questions are not usually asked.

Then there’s the Catch-22 of galleys.   Galleys are early release copies of forthcoming books that, by definition, are not yet ready for prime time.   It can be a sign of recognition for a reviewer to begin receiving more galleys but… 

One source has said that a great majority of the corrections to soon-to-be-released books are made at the 11th hour.   In reading a galley, a reviewer is often reading the draft that precedes the final draft.   The reviewer who wants to add life and depth to his/her review by including quotations from the upcoming book is hampered by the standard publisher’s statement that, in effect, “No quotations should be taken from this version without checking them against the final version.”  

It’s a bit hard to finish a review near the publication date when one does not and will not have access to the final version.   The result is that a reviewer is going to pull out a quote with a hope and a prayer that it was not changed in publication.   Ah, well, this is just another frustrating aspect of the work of the solitary book reviewer.   Yet there’s still something special about reading one of only a few hundred copies of a galley or an advance review copy (which often cost more to produce than the finished product) of an upcoming release.   It seems like an honor.

The lonely runner keeps putting in the next mile and then the next.   The lonely reviewer reads the next chapter in the galley and then the next.   The race never ends, but the reward is found in the journey.  

Joseph Arellano     

This article was originally published by the Sacramento Book Review and San Francisco Book Review.

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About Our Reviewers

Ruta Arellano – Ruta received her B.A. from the University of California, the one in Berkeley.   She served as the Associate Director of the California Self-Esteem Task Force and later worked as a research specialist with multiple state agencies.   She tends to read and review crime mysteries, popular fiction, survey books, books on art and interior design, business books and those books that are hard to classify.   Ruta also writes reviews for the New York Journal of Books, Sacramento Book Review and San Francisco Book Review.

Joseph Arellano – Joseph received his B.A. in Communication Arts from the University of the Pacific, where he wrote music and entertainment reviews for The Pacifican and the campus radio station, KUOP-FM.   He then received his J.D. (law degree) from the University of Southern California, which is why he’s pretty good at writing legal disclaimers.   He has served as a Public Information Officer for a state agency, which involved a lot of writing and editing work under heavy pressure and deadlines, and he was an adjunct professor at California State University, Sacramento (CSUS).   Joseph has done pre-publication editing and review work for a publisher based in England.   He also writes – or has written – reviews for New York Journal of Books, Sacramento Book Review, San Francisco Book Review, Portland Book Review and Tulsa Book Review.

Munchy – Munchy is a senior Norwegian Forest Cat of the brown tabby variety.   He only writes reviews of children’s books and only when he absolutely feels like it.   (His children’s book reviews have appeared in San Francisco Book Review and Sacramento Book Review.)   He intends to become the furry Publisher and Chief Feline Officer (CFO) of Brown Cat Books.

Dave Moyer – Dave is the author of the novel Life and Life Only and of several published short stories and essays.   He regularly reviews books for this site and for the New York Journal of Books.   Moyer is a former college baseball coach.   A music lover and Bob Dylan junkie, Moyer has played drums in various ensembles over the years (but not with the Rolling Stones).   He majored in English at the University of Wisconsin and earned a doctorate from Northern Illinois University.   Moyer is a school superintendent in Southeastern Wisconsin and is an instructor for Aurora University.   He currently resides in the greater Chicago area.

Kimberly Caldwell – Kimberly is a freelance writer and editor in Connecticut.   She earned a B.A. in Journalism and Business at Lehigh University, and earned her chops as a reporter and copy editor at a daily newspaper, an editor of electronic display industry news, neurology studies and romance novels, and as the general manager of an independent fine-dining restaurant.

Kelly Monson – Kelly is a former school principal and special education teacher who earned her Doctorate, Educational Specialist Degree, Master’s Degree and Bachelor’s Degree from Northern Illinois University and a second Master’s in Educational Leadership from Aurora University.   She is an avid reader and writer and travels extensively (with and without her three children).   She currently resides in the greater Chicago area.

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