Becoming Steve Jobs

Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader by Brent Schlender and Rick Tetzeli (Crown Business, $30.00, 464 pages)

“You cannot connect the dots looking forward; you can only connect them looking backward.” Steve Jobs

Schlender and Tetzeli Connect the Dots

“This is the West, sir. When the legend becomes fact, print the legend.” These words from Maxwell Scott seemed to have come to life in Walter Isaacson’s earlier-released biography of Steve Jobs. Isaacson’s version of Jobs’ story relied on commonly stated “facts” about Jobs, which have become the stuff of legend. And these facts strongly emphasized the less desirable aspects of Jobs’ personality and aggressive leadership style.

This new bio by Brent Schendler and Rick Tetzeli presents a kinder, gentler account of the man who co-founded and led Apple Computer; it seeks to get past “The cliche that Steve Jobs was half genius, half a–hole.” And it largely succeeds by emphasizing that any shortcomings on Jobs’ part were due to his dedication to Apple Computer: “He put the needs of the company ahead of any (personal or) work relationship.” That dedication produced the most successful technology company in the world. (It may also have led Jobs to delay cancer surgery that might have spared his life. When he later had the surgery, he was given only a “50-50” chance of living for five years; he survived for seven post-surgery years.)

This excellent account allows one to get to know Jobs as a living, breathing human being – an imperfect, fully goal-oriented man full of “deep restlessness.” Becoming Steve Jobs is such an effective telling of Jobs’ life story that at the conclusion of the book the reader will grieve his death – the world’s loss, all over again.

Highly recommended.

Joseph Arellano

A review copy was provided by the publisher. Becoming Steve Jobs was released on March 24, 2015.

“In this deeply researched book, you’ll find the most truthful portrait of the real Steve Jobs.” Marc Andreessen

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A review of iDisorder: Understanding Our Obsession with Technology and Overcoming Its Hold On Us by Larry Rosen.

The Book of Jobs

Steve Jobs by Walter Isaacson (Simon and Schuster, $35.00, 656 pages)

“When Steve Jobs speaks, it is with the enthusiasm of seeing the future and making sure it works.”   Fortune magazine in the late 1970s

“I had a very lucky career, a very lucky life.   I’ve done all that I can do.”   Steve Jobs

Steve Jobs, the biography by Walter Isaacson (originally entitled, iSteve: The Book of Jobs) is an engaging biography that’s unique in that it allows us to get to know the man even more than the ultra-legend.   This is the amazingly true story of the person who was given up for adoption at birth, and went on to run the most valuable company on the face of the earth.   Although his contemporary and life-long rival Bill Gates outgained him in personal wealth, Jobs succeeded in earning the respect of both computer technology experts and the average consumer as the developer and producer of increasingly better, always innovative products.

Jobs and Gates were two of the individuals – along with Steve Wozniak – who were more or less present at the creation of the personal computer (PC) age.   Jobs and “Woz” were original members of The Homebrew Computer Club, an informal association in Menlo Park that had a hundred or so members; a club that heard a presentation by a young Gates from the Seattle region.   The Whole Earth Catalog was then popular (some of you will need to ask your parents about it), and Jobs was to adopt its motto as one of his guideposts in life, “Stay hungry.   Stay foolish.”

As Isaacson finely illustrates in this account, Jobs was never afraid to make mistakes with his early and later Apple Computer products – he was to learn and absorb valuable lessons from each of his mistakes right up to the time of “Antennagate” with the iPhone (“Has Apple’s Self-Destruction Begun?” was one of the headlines critiquing Jobs’ decision-making early this year).   If Jobs had been a college football coach, he would likely have been one that rarely called for a punt on fourth down; he would have often elected to go for post-TD two-point conversions.   When it came to beating his competitors, Jobs wanted to “leave no doubt.”

“The journey is the reward.”   Steve Jobs

While this book is not intended to be a comprehensive account of the PC and Silicon Valley, it gives us just enough information to understand where Apple fit in among its hardware, software and search technology alternatives such as Microsoft, Hewlett-Packard, Dell, Compaq, Google, Oracle, Adobe and others.   If you’ve read numerous histories of the era, you will likely be surprised to see how both Larry Ellison and Bill Gates come off as nothing less than gentlemen in this telling.   Ellison was especially close to Jobs, even offering to buy-out Apple Computer after Jobs’ ouster.   But Isaacson is not afraid to show us that Jobs was a human with flaws.   In addition to possessing a temper which he claimed to be unable to control, Jobs “tended to be generally dismissive of philanthropic endeavors.”   This was the case even though his wife founded College Track, an organization making efforts to help economically disadvantaged kids get into college.   Jobs never visited College Track’s after-school centers in the poor high schools where the program was (and is) located.

Like a hammer that sees everything in sight as a nail, Jobs also tended to view technology as the solution to every one of society’s difficult problems…  A very ill Jobs was to personally lecture President Obama on his view that all education should be digital and interactive (physical classrooms, teachers and whiteboards arguably being obsolete); though, in fairness, Bill Gates has made similar comments – some of which are quoted in Steve Jobs.

Isaacson clearly and comprehensively makes his case that  Jobs belongs up there with Edison and Ford as one of the greatest business leaders in American history.   He was a visionary, a big picture guy who could also master the smallest details.   He was a technological artist who was to identify with both fuzzy inventor-creators and detail-oriented engineers.   And he always understood that a sharp focus is the basic key to leadership, “Jobs insisted that Apple focus on just two or three priorities at a time.”

“…he was a brilliant guy with great design taste and great engineering taste.”   Bill Gates

One of Jobs’ ultimate victories was the knowledge that his adopted father had become enormously proud of his successes and achievements.   This fine and detailed account, an initial draft of history, well makes the case that Jobs (creator of the most successful ever consumer product launches) was a man of whom the entire world was proud.   What he sought as his own less than humble legacy was to come true; he sought “…a legacy that would awe people.   A dual legacy, actually: building innovative products and building a lasting company.”

Steve Jobs – the man who saw the future and built it for us.  

Highly recommended.

Joseph Arellano

This book was purchased by the reviewer as a Nook Book download.   It is also available in hardcover form, as a Kindle Edition download, and in abridged and unabridged audiobook versions.

Note: According to this biography, Steve Jobs once met in the late 70s with a class of Stanford University students and showed them a prototype of a laptop computer.   He informed them that this was the type of PC that Apple would be building and selling in the 1980s.   And Apple did so.   Years later, he told a different class at Stanford that they would one day be using PCs “the size of a book.”   And now we have 7″, 8.9″, 9.4″, 9.7″ and 10.1″ tablet PCs. 

A Furry and Feathered Giveaway

Thanks to Diane S., Munchy has two copies of a new book to give away!   This is Being with Animals: Why We Are Obsessed with the Furry, Scaly, Feathered Creatures Who Populate Our World by Barbara J. King.   This hardbound release from Doubleday has a value of $24.99 ($29.99 in Canada).

Here is a synopsis of the book:

We surround ourselves with animals, and yet rarely do we truly stop to think about the pull they have on us.   Animals have dominated our lives for tens of thousands of years and continue to rule our existence, but why?   Why do people the world over respond to a cartoon mouse named Mickey?   Why do sports teams name themselves the Bears and the Eagles?   Why does the pet industry thrive even in difficult economic times?   Why are we compelled to share our lives with cats, dogs, fish, snakes, turtles, or any other kind of domesticated creature?

In Being with Animals, King offers answers to these questions and more.   She looks at this phenomenon, from the most obvious animal connections in daily life and culture and over the whole of human history, to show the various roles animals have played in all civilizations.   She digs deeply into the importance of the human-animal bond as key to our evolution, as a signficant aspect of understanding what truly makes us human, and looks ahead to explore how our further technological development may affect these important ties.

King’s fresh look at the human-animal relationship will resonate deeply with animal lovers, the environmentally minded, and the armchair scientist.

Barbara J. King is a biological anthropologist and Chancellor Professor of Anthropology at the College of William and Mary.   She has studied monkeys in Kenya and great apes in various captive settings.   Together with her husband, she cares for and arranges to spay and neuter homeless cats in Virginia.  (To this, Munchy says Yeowk!)

To enter our giveaway contest to win one of two copies of Being with Animals, you can either post a comment here or send an e-mail with your name and e-mail address to Josephsreviews@gmail.com .   This will count as a first entry.   For a second entry, answer this question, “How is it that an animal has added value to your life and/or to the lives of your loved ones?”  

Munchy will pick the 2 winners at random.   In order to be eligible for this giveaway, you must live in the United States or Canada and have a residential mailing address.   Books will not be shipped to a P. O. box or to a business-related address.   You have until Monday, February 28, 2011 at Midnight PST to submit your entry or entries.

This is it for the “complex” contest rules.   Good luck and good reading!

Information Wars

A Geography of Secrets: A Novel by Frederick Reuss (Unbridled Books; $25.95; 288 pages)

“Secrets don’t keep, they putrefy.”

A lush, other-worldly feel permeates this philosophical novel based in Washington, D.C.   Author Frederick Reuss presents two tales that portray the human toll paid by the families of those who work in the shadows where espionage is practiced.   The first-person narrator of the initial tale is the adult son of a recently deceased former CIA operative.   The reader is not advised of the son’s name although everyone else in the chapters devoted to him are clearly named and fully developed as characters.  

The son is an old-school style cartographer who experiences life through the methodology of his work.   He engages physically with the area he is mapping in order to infuse the end product with authenticity.   The son and his mother are easily recognizable as collateral damage created by his father’s activities in the Foreign Service.   The mother was jettisoned from her marriage and replaced by other women while the son is left with the sense of never really knowing who his father was.

The second tale is told in the third-person.   The primary character is a technical wizard/spy named Noel Leonard who works for a top-secret government agency.   Noel gathers information about the activities of the enemy de jour using satellite technology and super sensitive spy cameras.   This information is used to plot bombing attacks.   His only passion in life is golf and he excels at it, primarily because he is an expert at judging the trajectory of objects.   Noel’s wife and daughter are kept in the dark about just what he does at the office which creates difficulties for all of them.

Each of the characters is seeking to throw light on the secrets that have made a huge impact on their lives.   Their searches take them to Switzerland, the son for his father’s funeral and Noel for an information-sharing conference.   Noel longs to blurt out the truth of his profession in order to clear the air and connect with his family.   The irony was not lost on this reviewer that it is in Switzerland, a neutral country, that they find key elements of their quest.

Both of the men convey a sense of invisibleness, a holding back, rather than surging forward.   Neither of them seeks out people or participates in group activities.   They are observers – watchers – rather than front line participants in life.   Their searches for connectedness to family and place are often derailed by purposeful withdrawal.   The sense of their invisibleness is heightened by the way they recede to the edges of the action in life.   The son and Noel are infused with a strong sense of distrust, or maybe anxiety about sharing their innermost selves with others.   The two men repeatedly approach and dance away from the secondary characters.

Author Reuss allows his tales to meander rather than dragging the reader along on a chase.   He is extremely skillful at describing the essence of Washington D.C. which is full of historic meaning, vast institutions and seats of power.   It is there that people become ants swallowed up by the workings of government.

These are unique and well drawn tales.   Thought provoking.   Highly recommended.

This review was written by Ruta Arellano.   A review copy was received from the publisher.

It’s All in the Game

Fortuna by Michael R. Stevens (Oceanview Publishing)

Jason weighed the situation for a moment, and then decided to risk jumping out of character.   “Pisa isn’t in the game,” he typed.   Very quickly, the voice responded.   “This isn’t a game.”

Fortuna is a rollicking E-ticket ride from first-time author-musician-technology expert Michael Stevens.   This is the story of Jason Lind, a computer science major at Stanford.   Jason is brilliant but bored and then he discovers the web-based game of Fortuna.   As in Second Life, Fortuna offers the chance for Jason to re-create himself.   The digital version of Jason is a living, breathing, avatar in medieval Florence, Italy.   However, playing the game has its costs – financially, time-wise and to Jason’s relationships…

The game of Fortuna eventually so absorbs Jason that he faces losing his teaching assistant position at The Farm and – quite possibly – the prospect of dropping out of school.   One aspect of Fortuna is gambling; real people gamble for riches and status for their digital persona.   But when the gamble is lost, debts must be paid off in true American dollars.   The penalty to fail to pay one’s debts is death.

Jason’s huge debts cause him to take a job at the high-tech Silicon Valley company GPC, where his late father worked.   Jason’s uncle heads the company that is rumored to have ties to organized crime.   GPC provides some immediate funds and protection for Jason but he may not be safe anywhere.

Eventually, Jason must run for his life as he faces threats from both inside the game of Fortuna (“You are in danger.”), and in real life.   Jason’s father – one Nicholas Fabonacci – gave 50 million dollars to Stanford before dying under mysterious and questionable circumstances.   Was Fabonacci – whose name graces a newer building on the campus in Palo Alto – killed and, if so, will Jason share his fate?

Perhaps the best aspect of this computer technology-mystery-thriller is that the reader will not anticipate the ending in advance.   Fortuna is about a massive struggle between good and evil – Machiavellian in nature.   Which one wins in the end?   You will have to read the 290 pages of Fortuna to find out the answer.

Highly recommended.   Fortuna is a game worth playing and a unique tale that is well worth reading. “Wild and addicting!”   Shane Gericke (Cut to the Bone)

Fortuna will be released on Monday, May 3, 2010.   A review copy was provided by Oceanview Publishing.