Tag Archives: The Art of Choosing

Lucy in the Sky with Diamonds

Imagine: How Creativity Works by Jonah Lehrer (Houghton Mifflin Harcourt, $26.00, 279 pages)

Ever wonder if those fabulous songs, novels and paintings that make life so much more enjoyable can only be created by a few brilliant and troubled people?   Maybe you aspire to be more creative, or you wish it for your children.   Jonah Lehrer, the thirty-something scientific writer, has done an in-depth study of the creative process.   He begins his latest work, Imagine, by focusing the first half on the individual and the way the parts of his brain interact.   The second half of the book explores what happens when groups of people work together in the attempt to be creative.

Because Lehrer is an engaging story-teller, the reader gladly accompanies him as he learns about what led to some of the most memorable individual creativity of recent time.   For example, Bob Dylan is the subject of the first chapter.   Later in the second part the reader hears the back story about some of the most amazing corporate breakthroughs that produced winning products like the Swiffer Sweeper.

This is no magazine quick-read or glossy book with simple highlights to quote at the next family gathering.   Rather, Lehrer blends his discussion on neurology with diagrams and clearly written text that is fascinating, rather than academic or – heaven forbid – boring.   He concentrates on what makes us who we are and our unique humanness.   As progress is being made in the exploration of the human brain, new findings and concepts have come to light.   Our brains can be seen in action through the use of equipment such as the functional magnetic resonance imaging (fMRI) machine.   The results of these studies and experiments that were conducted while scientists were peering into active brains are fascinating.   Lehrer uses the “You Are There” technique to draw the reader into appreciating the scientists and researchers he showcases along with their contributions to understanding creativity.

There are some requirements for achieving notable creativity.   It’s not a matter of being zapped by a great idea.   As Lehrer states, “It’s impossible to overstate the importance of working memory.   For one thing, there is a strong correlation between working memory and general intelligence, with variations in the size of working memory accounting for approximately 60 percent of the variation in IQ scores.”   Moreover, the poems, plays and novels we have enjoyed from writers like W. H. Auden or William Shakespeare, were not produced in brilliant flashes of insight.   The authors dedicated time and energy to writing and rewriting their works until the result was perfection.

Lastly, Lehrer makes a great case for nurturing the youth among us by fostering in them what he calls “the outsider view.”   It’s not memorization or rote school work that will foster creativity; rather, it’s taking a step back, detaching from the obvious and fostering an alternative view.

“According to the researchers, the advantage of play is that it’s often deeply serious – kids are most focused when they are having fun.”

Imagine is a well-paced learning experience that keeps the reader’s attention and is never overwhelming.

Highly recommended.

Ruta Arellano

A review copy was provided by the publisher.   Jonah Lehrer earlier wrote How We Decide, which is reviewed here along with The Art of Choosing by Sheena Iyengar:  https://josephsreviews.wordpress.com/2010/04/20/the-art-of-choosing/ .

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The Art of Choosing

The Art of Choosing by Sheena Iyengar

How We Decide by Jonah Lehrer

The notion of choosing is so complex that there are now two popular books on the subject.   Each was written by an author who is an expert in their field of study.   Scientific writer Jonah Lehrer provides examples of how the brain and neurology affect the choices we make in How We Decide.   Sheena Iyengar, a professor of business at Columbia University, explores the notion of choice in her recently published book, The Art of Choosing, focusing primarily on psychology; however, she also views choice from the perspectives of business, philosophy, public policy and medicine.

Dr. Iyengar draws upon her personal experience, a vast network of academic associates and other experts, including Lehrer, to achieve her goal of broadening the reader’s perspective and understanding of the implications of the notion of choice.   She encourages her reader to engage in self-exploration in order to make more informed decisions.   In true professorial style, Dr. Iyengar supports her approach with accounts of past scientific experiments, both human and animal.   The tone of her writing in the opening chapter is calm and patient.   It is clear that she expects the reader to pay close attention.

The story of her parents’ marriage in chapter two is engaging and thought-provoking; however, other aspects of this chapter are dry and academic.   There is also a sharp contrast between the description of her parents’ Sikh wedding and what might easily be the text of a general survey course in psychology.   One heavily academic sentence contains 65 words.

The reader must employ perseverance in wading through Dr. Iyengar’s expansive discussion of the concept of the cultural differences between socialism and capitalism as they relate to choice.   Her notion of striving “for a metaphorical multilingualism” takes on a note of proselytizing that seems out of sync for a book that purports to be about making informed personal choices.   There is a disconnect between the colloquial and academic voices that Dr. Iyengar uses as she brings the reader along on her journey of exploring the concept of choice.

By the fourth chapter the book settles into a pleasant, advice-giving counselor’s voice.   There are well-related concepts and suggestions for making personal choices.   While these helpful hints are supported using psychological terms, Dr. Iyengar brings in popular references to illustrate her points such as the television show “Lie to Me” and the rental of movies using Netflix.

The seventh and final chapter brings the matter of choice down to the most personal aspect, that of making medical and other unpleasant decisions.   It is here that the reader is fully engaged via role-playing scenarios concerning life and death.   The concepts of worth and value are well developed and they lead the reader to the inevitable conclusion that choice involves price and responsibility.   Clearly, there is no surefire solution to the challenge of making a selection given the wide array of choices available today, whether it is among the many breakfast cereals in the supermarket or in deciding which path to take in life.

The Art of Choosing illustrates several approaches to making sense of the puzzle of life that so many authors and readers find challenging.   This book does a good job of providing an overall survey of the topic and, although a bit disjointed, provides the reader with food for thought.   However, if this reviewer were asked to choose which book someone with an interest in the subject should purchase, it would be How We Decide.   Author Jonah Lehrer begins each chapter with a compelling vignette that illustrates the aspect of decision-making being addressed.   His writing style is smooth, authoritative and entertaining.

How We Decide by Jonah Lehrer is well recommended.

Ruta Arellano

 The Art of Choosing is available from Twelve Books and in audiobook form from Hachette Audio.   How We Decide is available in trade paperback (Mariner Books, $14.95, 320 pages) and as a Kindle Edition and Nook Book download.

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A New Audio-book Giveaway!

Thanks to Anna at Hachette Audio, we will be giving away three audio book copies of The Art of Choosing by Sheena Iyengar.   This is an unabridged 9-CD set that has a value of $34.98.   You can see a video trailer-preview for this book at the Twelve Books website (Google it).   The following are some comments about this unique non-fiction book.

Sheena Iyengar’s work on choice and how our minds deal with it has been groundbreaking, repeatedly surprising, and enormously important.   She is someone we need to listen to.   Dr. Atul Gawande, author of Better and Complications

No one asks better questions, or comes up with more intriguing answers.   Malcolm Gladwell, author of Outliers

As you take exciting steps into this wide-ranging exploration of the choices we make, you will traverse the worlds of psychology, biology, philosophy, economics, business, public policy and medicine.   Malcolm Gladwell popularized some of Professor Iyengar’s research in Blink, but that is just a glimmer of what readers will discover in The Art of Choosing.

The author’s objective in these pages is a great one:  to help us become better choosers, with greater self-awareness of our biases and values.   She is tackling nothing less than the subtext of our lives – what we are thinking when we make choices; how our environment influences us; and how choice drives, frustrates, sustains and satisfies us.

You will learn why we need choice in our lives to feel control and contentment… (yet) we can sometimes be paralyzed by too many choices.   Unquestionably, it is one of the best books I’ve had the privilege of publishing.   Jonathan Karp, Publisher and Editor-in-Chief, TWELVE

It’s easy to enter this book giveaway.   All you need to do is post a comment here or send an e-mail (using the subject line The Art of Choosing) to Josephsreviews@gmail.com .   This will count as a first entry.   For a second contest entry, tell us what the hardest choice was that you had to make in your life, and why it seemed so difficult at the time.   That’s it.

This contest will run until Midnight PST on Friday, May 7, 2010.   In order to enter, you must be a resident of the United States or Canada, with a residential address.   Audio books cannot be mailed to P.O. boxes.  

Good luck and good listening!

 

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