Shoe Dog: A Memoir by the Creator of Nike – Phil Knight (Scribner, $29.00, 386 pages)
“In 1962 I told myself: Let everyone else call your idea crazy… just keep going. Don’t stop. Don’t even think about stopping until you get there, and don’t give much thought to where ‘there’ is. Whatever comes, just don’t stop.”
Phil Knight’s memoir is a wildly entertaining look at the founding – a difficult one, to be sure – of the world’s most successful athletic company. As Knight makes clear, the path forward was never easy. He began by cooperating with the Onitsuka Company of Japan (now Asics) to sell its shoes on the west coast of the United States; and, he eventually went to war with the company.
Shoe Dog shows us the value of grit, as Knight and his early partners were often knocked down but never out. He also fully acknowledges the many instances in which luck, pure luck, was on his side.
This is not just Knight’s personal and professional tale, it is also the story of two major figures of the early days of the running movement: Coach Bill Bowerman of Oregon – inventor of the waffle sole, and Steve “Pre” Prefontaine. Go Pre! If Knight was the mind of Nike, these legends constituted its heart and its soul.
“God, how I wish I could relive the whole thing.”
Oddly, this account appears to have been largely written back in 2007. Very late in the telling, Knight refers to Nike’s sales “last year,” in 2006. No matter, this is an inspirational work that’s well worth reading.
A review copy was provided by the publisher. This book was published on April 26, 2016.
An excerpt from Shoe Dog can be found in the latest issue of Runner’s World magazine accompanied by this summary statement: “To Nike’s creator, Steve Prefontaine was much more than a talented runner. He was an inspiration for how the fledgling company would do, well, everything.”