Change the World

Four young men decided to take a bite out of the world. The world bit back.

More Awesome Than Money: Four Boys and Their Heroic Quest to Save Your Privacy from Facebook by Jim Dwyer (Viking, $27.95, 374 pages)

This is a true story about four young men, from prosperous families (upper middle-class to one percenters), who decided to come up with a program that would take on and possibly destroy Facebook. Their creation, Diaspora, at one time seemed so promising that an intrigued Mark Zuckerberg sent them a donation of $1,000. What would set Diaspora apart from Facebook is the user’s ability to protect their personal information, keeping it from the clutches of advertisers. As the Los Angeles Times noted, the users of Facebook “are not the sites’ customers; they’re the merchandize. The real customers are the advertisers and aggregators who suck up the (personal) data on the users and use it to target commercial come-ons more effectively.”

The efforts of the young Diaspora founders – who were in their late teens to early 20s – would fail largely because they had no business experience and made horrible decisions. For example, when they approached the Sand Hill Road venture capital firm, Kliener Perkins (KP), they were advised to not request a certain amount of money (KP was prepared to offer an investment of $750,000). They asked for $10 million and came away with nothing. This was close to, and eventually was, a fatal decision.

The stresses upon their effort were to lead to short and long-term dropouts among the leadership, and result in a suicide. This is, to a great extent, the story of Ilya Zhitomirsky, the brilliant self-taught programmer who suffered from depression. However, the telling incorporates the viewpoints of each of the founders. All of the founders suffered from inexperience and the sweet arrogance (and ignorance) of youth.

Dwyer, co-author of the excellent account of the destruction of the World Trade Center buildings, 102 Minutes, provides the reader with a cinematic story. This might make a fine film in the style of The Social Network, which detailed the founding of Facebook.

While engaging, this book suffers from a couple of flaws. The first is that multiple accounts of the same incidents result in sometimes-annoying repetition. This can lead the reader to feel like he/she is watching The Norman Conquests. Also, although Dwyer takes two stabs at wrapping up the story, in the final chapter and an epilogue, it comes to a sudden end – the book ends not with a bang but with a whimper.

If More Awesome Than Money is a true-to-life morality play, then Dwyer appears to be unsure of the lesson to be learned. Perhaps it’s that yesterday’s technological revolutionaries (Mark Zuckerberg, Bill Gates, Steve Jobs, Larry Ellison) became today’s establishment figures. They and their creations are to be attacked at one’s own risk.

Recommended.

Joseph Arellano

A review copy was provided by the publisher. The original subtitle of this book, as listed in the inside pages, was Four Boys and Their Quest to Save the World from Facebook. I do not know why it was changed.

Note: While finishing this review, I happened to read that Mark Zuckerberg and his wife provided a donation of $75 million to San Francisco General Hospital. “Make of that what you will.” (A.C. Newman, “There Are Maybe Ten or Twelve…”)

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Our House

No Place Like Home: A Memoir in 39 Apartments by Brooke Berman (Harmony Books, $23.00, 251 pages)

“There are so many times I have asked the question: Am I home?“

This is a fun one that will remind adult readers of the struggling times in their twenties, looking for stability, romance and a  place that feels like home.   Brooke Berman tells about her period as a struggling young playwright and writer in Manhattan and Brooklyn during the period from 1998 through the summer of 2002.   It was in these years that the chronically  penniless Berman lived in 39 different apartments.

One thing that’s entertaining about this memoir is learning about the language of real estate in New York City.   There are terms like floor-through apartments, couch-surf, railroad flat (I once lived in one in Los Angeles) and 420 friendly.   OK, the latter term is not actually mentioned by Berman but she made apartment shopping in Manhattan and Brooklyn sound so interesting that I came upon the term online.

Note:  420 friendly means that one’s prospective roommates smoke pot and want their new tenant to be cool with that.

There’s also the reminder of what it’s like to be without money among people of prosperity.   Part of the experience, for Berman, is a good one:  “When I’m struggling, I know what to do and who to be:  I don’t spend money…  When I have money, I am forced to make choices.”   I recall a friend who in college said, “I feel pure when, as a struggling student, I have no money.   It feels better than when I do have money and I feel like I’ve done something wrong.”

But because Berman was raised by a stylish mother in the fashion industry in Michigan, she also knows how far she’s fallen…

“I was the only eight-year-old in the Detroit suburbs who could speak on Giorgio Armani’s fall line.  …now I feel like I come more from Avenue A.   From the poppy-seed cafe and dance workshops, downtown sublets and unmatched clothes, care of Salvation Armani.”

That should give you a hint of Berman’s humor which is laced through more serious things.   During this period she seems to be extremely unlucky in love, always choosing the guy who’s exactly wrong for her.   It’s as if she has a personal radar system for finding Not the Right Guy or Mr. Wrong.   There’s also the fact of having to deal with her mother’s illness and apparent demise after not one but two kidney transplant operations:  “My mother’s death is the thing I have been most afraid of my entire life…  The fear of (her) death is more threatening to me, and more primal, than anything.”

Brooke’s mother’s illness seems to stand as a symbol of the things that have gone wrong in Brooke’s life:  “I want to feel better, too.”

While this is an engaging memoir, it does have one disturbing flaw.   Like Julie Metz in her memoir Perfection, Berman tells us far more about her sex life (with whom she did what, and exactly what) than we’d care to know.   Too much information, girl, way too much.   Is there some type of anti-privacy virus going around that makes  people disclose everyone they’ve gotten next to in their lives?

And, yet, the true tale ends with Berman living happily ever after in perfect city abodes, with the perfect “forever” partner and the long dreamt of career.   Who says that modern fairy tales don’t come true?

Recommended.

“To deny change is to deny life.   And the present moment contains miracles.  …I can say now that I have many homes.”

A review copy was received from the publisher.   Thanks to Elaine at Wink Public Relations (wink pr) for her assistance.